Even Jedi's Get Airsick
These aren't the first promotional barf bags in existence. In a far more approriate promotion, Atari released motion sickness bags to promote the X-Box game "Superman: The Man of Steel." Whether or not this was due to the flight-based nature of the or it's nausea-inducing piss poor quality has yet to be determined.
Unrelated barf bag link: Ever want to visit an online museum of air motion sickness bags? Bagophily has hundreds, maybe even thousands of barf bags for you to check out.