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Wednesday, May 18, 2005

The History of New Coke

Image hosted by Photobucket.comEver want to know the real story behind New Coke, the greatest marketing blunder of the 20th century? There is a fantastic article that's been floating around the net for a long time on the subject, so I thought I'd provide a link. It covers everything you could ever want to know, but just to warn you, it's a bit of a lengthy read. If you're looking for something a little more brief on the subject, there's a much shorter article here.

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